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You can use traditional methods to sell products such as direct mail, catalogs and advertising. However, if you have a great online presence, the entire world is your marketplace at a fraction of the cost of most traditional methods. To easily sell to this worldwide marketplace, you need a great shopping cart system. Choosing a shopping cart system is perhaps the most important single decision you’ll make in your online marketing career. This is because you will be stuck with the decision for a long time. If you buy into a system that isn’t adequate, it can cost you money–big money–because it won’t maximize the amount of money spent by each visitor. There are hundreds, maybe thousands, of off-the-shelf, free and alternative products out there vying for your money, time or both. And most of them are junk. Don’t suffer like I did. I learned the hard way. When I started on the Internet I couldn’t find a decent shopping cart program, so I took one that was highly recommended by my IS...
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